Investigación mercados

For a successful product launch, the consumer must be taken into account in the innovation and development processes

What would happen if your product is not well liked due to poor targeting or because it does not meet the consumer’s expectations?

You would have to reconsider the time and money investment that was made. This is why involving consumers from the very beginning of the innovation process will contribute to targeting new developments according to their tastes and needs, as well as to meeting their expectations.

Customer or potential customer feedback is a key consideration when planning a new strategic direction in product innovation, covering a market segment, developing a new product range, accessing a new market, or improving an existing product or service.

At AINIA we give you value

  • More than 30 years of experience in the agri-food sector
  • Product design with the final customer increases the likelihood of market success
  • Identifying growth and development opportunities by an in-depth knowledge of consumer behaviour according to category, including usage and attitudes
  • As an Innovation Centre, R&D technical support in consumer research processes by studying their technical feasibility and economic viability
  • Identifying and assessing new solutions that respond to the target audience’s needs and expectations
  • Study context: it is conducted in the consumer’s real environment, without modifying their attitudes and in a flexible way, using non-invasive techniques
Contact for more information

Market Research for Innovation

  • We identify market opportunities and consumer needs, the current market situation and the economic and social context of a product category
  • We innovate with the consumer from the beginning of the process, through the co-creation of new product concepts. We identify technically feasible and economically viable solutions that meet consumer needs
  • We select the consumers who will participate over a given period of time
  • We design dynamic and interactive activities that consumers can complete as part of the online community

How can I help you?

Basic information on data protection

Responsible AINIA
Address Calle Benjamín Franklin, 5 a 11, CP 46980 Paterna (Valencia)
Purpose To attend to, register and contact you to resolve the request you make to us through this contact form
Legitimation Your data will be processed only with your consent, by checking the box shown on this form
Recipients Your data will not be transferred to third parties.
Rights You have the right to request access to, correct or delete your data. You can also request that we limit its processing, oppose it and request the portability of your data by contacting our postal address or [email protected]
More info You can find more information in our Privacy Policy
DPO If you have any questions about how we will treat your data or would like to make any suggestions or complaints, please contact the Data Protection Officer at [email protected] or at the Data subject support form

I consent to the use of my personal data to process my request, as set forth in your Privacy Policy.

I consent to the use of my data to receive information and commercial communications from your entity.

Cristina Jodar
Head of Market Research