Josep Martínez Vicedo

Since joining AINIA, I have had the opportunity to participate in numerous marketing and innovation projects, both at the national and European levels. I have collaborated on the development of the Competitive Intelligence system and with various technical and market-oriented units to design actions that meet the needs of companies.
My prior experience also includes work as a web developer, focusing on geolocation and database management, and participation in events related to digital arts and technology.

• Postgraduate in Digital Marketing (ESIC, ICEMD)
• Master’s in Software Engineering (UPV)
• Computer Engineering (UPV)

I have participated in the design and implementation of digital solutions aimed at improving the competitiveness of the agri-food sector. Among them, the development of AINIA’s Competitive Intelligence and Technology Watch semantic system (AINIA iWatch), and my contribution to European and national projects such as FoodSME-Hop, eSISA, and Traceback, focused on interoperability, traceability, and strategic analysis. I have also collaborated on various digitalization initiatives in the framework of Information Society, applied to e-commerce, quality, environment, and multichannel online management.

Throughout my career at AINIA, I have attended and contributed to conferences and technical meetings related to innovation, digital marketing, and the transformation of the agri-food sector. I have actively participated in national and international events related to competitive intelligence, technology watch, and consumer trends, collaborating in the dissemination of knowledge generated in R&D+i projects.

• “Why you should be (very) obsessed with the data your business generates” – emprendedores.com
• “Keys to innovate serving your digital consumer” – Fedit
• Academic mention of “small data” in the context of SMEs – UNAM
• “Data: An Asset on the Rise for Businesses” – Valencia Plaza
• “The Competitive Intelligence of AINIA” in the VISIO 2014 book, International Congress on Technology Watch and Systematic Intelligence for Innovation in Organizations
• “Web Design in the Wine Sector” – DISAL project guides published by the Spanish Association of Agro-Food Industry Researchers
• “E-learning Management and Training Techniques” – Chapter 14 in the book Analyst-programmer of Information Systems, published by the Official College of Computer Engineers of the Valencian Community.
• “E-commerce and E-learning” – Chapters 20 and 25 in the book Information Systems Analyst, Official College of Computer Engineers of the Valencian Community.