AINIA / Archivo de Cristina Jodar Marco

Cristina Jodar Marco

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Publications on AINIA News

Cristina Jodar Marco

20 Oct 2026

What you need to know about consumers before developing and launching a new product

Developing a new product involves making decisions about which need to address, who to target,...

Cristina Jodar Marco

14 Oct 2026

Concept test: validate a product idea before investing in its development

An idea may seem attractive internally and yet fail to generate the same interest in...

Cristina Jodar Marco

03 Oct 2018

The current consumer and food safety: educated or informed? Key insights for companies from market research

La seguridad alimentaria es un factor clave a la hora de que los consumidores tengan...

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Cristina Jodar Marco

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