{"id":71191,"date":"2020-06-01T00:00:00","date_gmt":"2020-06-01T00:00:00","guid":{"rendered":"https:\/\/ainia.endesarrollo.pro\/transparencia\/ivace-feder-context\/"},"modified":"2020-06-01T00:00:00","modified_gmt":"2020-06-01T00:00:00","slug":"ivace-feder-context","status":"publish","type":"transparencia","link":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/","title":{"rendered":"IVACE \u2013 FEDER CONTEXT"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<h2>Objetivo<\/h2>\n<p style=\"text-align: justify;\">O objetivo principal deste projeto de I&#038;D \u00e9 desenvolver metodologias que <strong>incorporem solu\u00e7\u00f5es tecnol\u00f3gicas para integrar os fatores contextuais (contexto de consumo), de forma eficaz na investiga\u00e7\u00e3o do consumidor<\/strong>. <strong>Prop\u00f5e-se a implementa\u00e7\u00e3o de ambientes imersivos para recriar diferentes contextos de consumo atrav\u00e9s de realidade virtual.<\/strong><\/p>\n<p style=\"text-align: justify;\">Em concreto, o prop\u00f3sito deste projeto \u00e9 desenvolver um modelo metodol\u00f3gico mais pr\u00f3ximo da realidade do consumidor, e de aplica\u00e7\u00e3o espec\u00edfica nos testes sensoriais com consumidores no desenvolvimento de produtos. Trata-se de procurar uma solu\u00e7\u00e3o tecnol\u00f3gica para proporcionar um realismo contextual mais rico \u00e0s abordagens standard dos testes em laborat\u00f3rio, integrando a realidade virtual na experimenta\u00e7\u00e3o. <\/p>\n<p style=\"text-align: justify;\">Para isso, a atividade investigadora, desenvolvida em colabora\u00e7\u00e3o com empresas na defini\u00e7\u00e3o de necessidades e na fase de experimenta\u00e7\u00e3o e testes, dirigir\u00e1 a sua aten\u00e7\u00e3o para a consecu\u00e7\u00e3o dos seguintes objetivos espec\u00edficos:<\/p>\n<ol style=\"text-align: justify;\">\n<li>Defini\u00e7\u00e3o das caracter\u00edsticas e requisitos que deve reunir um modelo de investiga\u00e7\u00e3o sensorial com consumidores mais pr\u00f3ximo da perce\u00e7\u00e3o real do consumidor.<\/li>\n<li>Estudo e sele\u00e7\u00e3o da melhor op\u00e7\u00e3o tecnol\u00f3gica R.V. para a finalidade do projeto e o melhor fornecedor tecnol\u00f3gico.<\/li>\n<li>Defini\u00e7\u00e3o das funcionalidades necess\u00e1rias para a adapta\u00e7\u00e3o e integra\u00e7\u00e3o da solu\u00e7\u00e3o tecnol\u00f3gica a implementar nos estudos de consumidores.<\/li>\n<li>Desenvolvimento de um Prot\u00f3tipo funcional de dispositivo RV integrado no sistema sensorial.<\/li>\n<li>Valida\u00e7\u00e3o do sistema mediante estudos experimentais.<\/li>\n<li>Difus\u00e3o dos resultados do projeto a todos os coletivos interessados.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Atividades<\/h2>\n<ol style=\"text-align: justify;\">\n<li>Estudos preliminares sobre ambientes imersivos na investiga\u00e7\u00e3o do consumidor.<\/li>\n<li>Defini\u00e7\u00e3o da tecnologia imersiva para avalia\u00e7\u00e3o sensorial de alimentos.<\/li>\n<li>Ensaios piloto com tecnologias imersivas.<\/li>\n<li>Comunica\u00e7\u00e3o e difus\u00e3o do projeto.<\/li>\n<li>Transfer\u00eancia e promo\u00e7\u00e3o dos resultados.<\/li>\n<li>Gest\u00e3o e coordena\u00e7\u00e3o.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Resultados obtidos<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Comparativa entre os produtos obt\u00eam-se resultados semelhantes, embora pare\u00e7a discriminar mais entre eles.<\/li>\n<li style=\"text-align: justify;\">A visualiza\u00e7\u00e3o do produto atrav\u00e9s das c\u00e2maras integradas parece n\u00e3o representar um problema para a avalia\u00e7\u00e3o dos atributos visuais.<\/li>\n<li style=\"text-align: justify;\">Consumidores mais ativos consideram-na uma experi\u00eancia inovadora, mas manifestam que se distraem mais ao avaliar os produtos, t\u00eam mais dificuldade em adaptar-se e n\u00e3o se sentem t\u00e3o confort\u00e1veis ou envolvidos como em CLT ou HUT.<\/li>\n<li style=\"text-align: justify;\">Necess\u00e1ria mais experimenta\u00e7\u00e3o.<\/li>\n<li style=\"text-align: justify;\">Expect\u00e1vel um maior engagement na condi\u00e7\u00e3o CLT+RV.<\/li>\n<li>Necess\u00e1ria mais experimenta\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Difus\u00e3o\/Transfer\u00eancia<\/h2>\n<ul>\n<li>Nota de imprensa<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ainia.com\/ainia-news\/ainia-aplica-realidad-virtual-investigacion-sensorial-consumidores\/\">A<\/a><a href=\"https:\/\/www.ainia.com\/ainia-news\/ainia-aplica-realidad-virtual-investigacion-sensorial-consumidores\/\">INIA aplica a realidade virtual na investiga\u00e7\u00e3o sensorial com consumidores<\/a><\/p>\n<p><a href=\"https:\/\/www.ainia.com\/ainia-news\/aprobados-los-9-proyectos-feder-presentados-a-la-convocatoria-de-ivace\/\">Aprovados os 9 projetos FEDER apresentados \u00e0 convocat\u00f3ria do IVACE<\/a><\/p>\n<ul>\n<li>Gera\u00e7\u00e3o de conte\u00fados de valor<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ainia.com\/ainia-news\/investigacion-sensorial-consumidores-entornos-virtuales\/\">\u00c9 poss\u00edvel a investiga\u00e7\u00e3o sensorial com consumidores em ambientes virtuais? <\/a><\/p>\n<p><a href=\"https:\/\/www.ainia.com\/ainia-news\/como-puede-la-realidad-virtual-ayudar-en-el-desarrollo-de-nuevos-productos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Como pode a Realidade Virtual ajudar no desenvolvimento de novos produtos?<\/a><\/p>\n<p><a href=\"https:\/\/www.ainia.com\/ainia-news\/empresas-apuestan-innovacion-31-empresas-ainia-network-colaboran-9-proyectos-feder\/\">Empresas que apostam na inova\u00e7\u00e3o: Mais de 30 empresas AINIA Network participam em 9 projetos FEDER<\/a><\/p>\n<p><a href=\"https:\/\/www.ainia.com\/ainia-news\/eventos-septiembre-consumidor-alimentos-funcionales-economia-circular\/\">Eventos que n\u00e3o podes perder a partir de setembro<\/a>. <a href=\"https:\/\/www.ainia.com\/ainia-news\/eventos-septiembre-consumidor-alimentos-funcionales-economia-circular\/\">Consumidor. Alimentos funcionais. Economia circular.<\/a><\/p>\n<ul>\n<li>Comunica\u00e7\u00e3o interna da aprova\u00e7\u00e3o do projeto<\/li>\n<\/ul>\n<p><a href=\"http:\/\/agora.ainia.es\/aprobados-los-9-proyectos-feder-presentados-a-la-convocatoria-de-ivace\/\">Aprovados os 9 projetos FEDER apresentados \u00e0 convocat\u00f3ria do IVACE<\/a><\/p>\n<ul>\n<li>P\u00f3ster de in\u00edcio do projeto<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2020\/11\/FEDER-CONTEXT_2020.pdf\">FEDER CONTEXT_2020<\/a><\/p>\n<ul>\n<li>V\u00eddeos no Youtube<\/li>\n<\/ul>\n<p><a href=\"https:\/\/youtu.be\/4mA-ySxDVLk\">Estudos em ambientes imersivos para o desenvolvimento e melhoria de produtos<\/a><\/p>\n<p><a href=\"https:\/\/youtu.be\/8AGi26Y9_GE\">Realidade Virtual &#8211; Uma alternativa para a investiga\u00e7\u00e3o do consumidor em ambientes imersivos (Webinar)<\/a><\/p>\n<ul>\n<li>Webinar:<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ainia.com\/webinar-realidad-virtual-investigacion-consumidor-entornos-inmersivos\/\">Realidade Virtual -Uma alternativa para a investiga\u00e7\u00e3o do consumidor em ambientes imersivos<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-90629 size-full\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/ivace-feder-2014-2020.png\" alt=\"ivace feder 2014 2020\" width=\"567\" height=\"243\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo e aplicabilidade de ambientes imersivos na investiga\u00e7\u00e3o do consumidor para o desenvolvimento e melhoria sensorial de produtos alimentares<\/p>\n","protected":false},"featured_media":71192,"template":"","meta":{"_acf_changed":false,"footnotes":""},"transparencia_ainia_cat":[234],"transparencia_ainia_tag":[],"class_list":["post-71191","transparencia","type-transparencia","status-publish","has-post-thumbnail","hentry","transparencia_ainia_cat-subvencoes-apoios-publicos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IVACE \u2013 FEDER CONTEXT - AINIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IVACE \u2013 FEDER CONTEXT - AINIA\" \/>\n<meta property=\"og:description\" content=\"Estudo e aplicabilidade de ambientes imersivos na investiga\u00e7\u00e3o do consumidor para o desenvolvimento e melhoria sensorial de produtos alimentares\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/\" \/>\n<meta property=\"og:site_name\" content=\"AINIA\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ainia.com\/wp-content\/uploads\/realidad-virtual-test-sensoriales-2000x555-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/ivace-feder-context\\\/\",\"url\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/ivace-feder-context\\\/\",\"name\":\"IVACE \u2013 FEDER CONTEXT - AINIA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/ivace-feder-context\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/ivace-feder-context\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ainia.com\\\/wp-content\\\/uploads\\\/realidad-virtual-test-sensoriales-2000x555-1.jpg\",\"datePublished\":\"2020-06-01T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/ivace-feder-context\\\/#breadcrumb\"},\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/ivace-feder-context\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/ivace-feder-context\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ainia.com\\\/wp-content\\\/uploads\\\/realidad-virtual-test-sensoriales-2000x555-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ainia.com\\\/wp-content\\\/uploads\\\/realidad-virtual-test-sensoriales-2000x555-1.jpg\",\"width\":2000,\"height\":555},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/ivace-feder-context\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"AINIA\",\"item\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transparencia\",\"item\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/transparencia\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"IVACE \u2013 FEDER CONTEXT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/\",\"name\":\"AINIA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/#organization\",\"name\":\"AINIA\",\"url\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ainia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Logo-vector-AINIA.svg\",\"contentUrl\":\"https:\\\/\\\/www.ainia.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Logo-vector-AINIA.svg\",\"width\":148,\"height\":40,\"caption\":\"AINIA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IVACE \u2013 FEDER CONTEXT - AINIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/","og_locale":"pt_PT","og_type":"article","og_title":"IVACE \u2013 FEDER CONTEXT - AINIA","og_description":"Estudo e aplicabilidade de ambientes imersivos na investiga\u00e7\u00e3o do consumidor para o desenvolvimento e melhoria sensorial de produtos alimentares","og_url":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/","og_site_name":"AINIA","og_image":[{"width":2000,"height":555,"url":"https:\/\/www.ainia.com\/wp-content\/uploads\/realidad-virtual-test-sensoriales-2000x555-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/","url":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/","name":"IVACE \u2013 FEDER CONTEXT - AINIA","isPartOf":{"@id":"https:\/\/www.ainia.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/#primaryimage"},"image":{"@id":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ainia.com\/wp-content\/uploads\/realidad-virtual-test-sensoriales-2000x555-1.jpg","datePublished":"2020-06-01T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/#breadcrumb"},"inLanguage":"pt","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/"]}]},{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/#primaryimage","url":"https:\/\/www.ainia.com\/wp-content\/uploads\/realidad-virtual-test-sensoriales-2000x555-1.jpg","contentUrl":"https:\/\/www.ainia.com\/wp-content\/uploads\/realidad-virtual-test-sensoriales-2000x555-1.jpg","width":2000,"height":555},{"@type":"BreadcrumbList","@id":"https:\/\/www.ainia.com\/pt\/transparencia\/ivace-feder-context\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"AINIA","item":"https:\/\/www.ainia.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Transparencia","item":"https:\/\/www.ainia.com\/pt\/transparencia\/"},{"@type":"ListItem","position":3,"name":"IVACE \u2013 FEDER CONTEXT"}]},{"@type":"WebSite","@id":"https:\/\/www.ainia.com\/pt\/#website","url":"https:\/\/www.ainia.com\/pt\/","name":"AINIA","description":"","publisher":{"@id":"https:\/\/www.ainia.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ainia.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt"},{"@type":"Organization","@id":"https:\/\/www.ainia.com\/pt\/#organization","name":"AINIA","url":"https:\/\/www.ainia.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/www.ainia.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.ainia.com\/wp-content\/uploads\/2025\/09\/Logo-vector-AINIA.svg","contentUrl":"https:\/\/www.ainia.com\/wp-content\/uploads\/2025\/09\/Logo-vector-AINIA.svg","width":148,"height":40,"caption":"AINIA"},"image":{"@id":"https:\/\/www.ainia.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.ainia.com\/pt\/wp-json\/wp\/v2\/transparencia\/71191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ainia.com\/pt\/wp-json\/wp\/v2\/transparencia"}],"about":[{"href":"https:\/\/www.ainia.com\/pt\/wp-json\/wp\/v2\/types\/transparencia"}],"version-history":[{"count":0,"href":"https:\/\/www.ainia.com\/pt\/wp-json\/wp\/v2\/transparencia\/71191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ainia.com\/pt\/wp-json\/wp\/v2\/media\/71192"}],"wp:attachment":[{"href":"https:\/\/www.ainia.com\/pt\/wp-json\/wp\/v2\/media?parent=71191"}],"wp:term":[{"taxonomy":"transparencia_ainia_cat","embeddable":true,"href":"https:\/\/www.ainia.com\/pt\/wp-json\/wp\/v2\/transparencia_ainia_cat?post=71191"},{"taxonomy":"transparencia_ainia_tag","embeddable":true,"href":"https:\/\/www.ainia.com\/pt\/wp-json\/wp\/v2\/transparencia_ainia_tag?post=71191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}