{"id":171237,"date":"2024-07-16T13:31:29","date_gmt":"2024-07-16T11:31:29","guid":{"rendered":"https:\/\/www.ainia.com\/?page_id=171237"},"modified":"2024-07-16T13:31:29","modified_gmt":"2024-07-16T11:31:29","slug":"etudes-des-consommateurs-tests-de-produits","status":"publish","type":"page","link":"https:\/\/www.ainia.com\/fr\/etudes-des-consommateurs-tests-de-produits\/","title":{"rendered":"\u00c9tudes des consommateurs \/ tests de produits"},"content":{"rendered":"<html><body><div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u201dstretch_row_content_no_spaces\u201d el_class=\u201dbreadcrumb\u201d][vc_column]<\/p><div id=\"breadcrumb\"><div><a href=\"https:\/\/www.ainia.com\/fr\/\"><span class=\"vc_icon_element-icon fa fa-home\"><\/span><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.banner_top:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Cabecera_sensorial.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 64%;\n\t\t\t    height: 100%;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\t\t\t    background-position:center 85px;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_uno banner_top banner_top:after vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-9\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"categoria\">CONSOMMATEURS ET MARCH\u00c9S<\/p>\n<h1>Test de Produit : Analyse H\u00e9donique<span><\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_dos_responsive_69fb17813647d:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid bloque_dos bloque vc_row-o-equal-height vc_row-flex\"><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_animate_when_almost_visible wpb_fadeInDown fadeInDown\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"2_sensoriales\" srcset=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales.jpg 800w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales-200x300.jpg 200w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales-683x1024.jpg 683w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Test sensoriel h\u00e9donique : D\u00e9couvrez le degr\u00e9 d\u2019acceptation de vos produits<\/h2><p><b>Acceptation, attentes et int\u00e9r\u00eat, faiblesses et forces au niveau sensoriel, pr\u00e9f\u00e9rences, ad\u00e9quation au concept, intention d\u2019achat, \u00e9motions provoqu\u00e9es par le produit\u2026<\/b><\/p>\n<p>Les tests consommateurs sont un outil cl\u00e9 pour le lancement de nouveaux produits, le benchmarking comp\u00e9titif, la s\u00e9lection de prototypes, la reformulation, l\u2019am\u00e9lioration et l\u2019optimisation de produits. Ils sont \u00e9galement tr\u00e8s appropri\u00e9s pour valider la r\u00e9duction des co\u00fbts ou les changements dans le processus de fabrication et les ingr\u00e9dients, l\u2019estimation de la dur\u00e9e de vie sensorielle et la validation des all\u00e9gations sensorielles \u00e0 communiquer sur l\u2019<i>emballage<\/i>.<\/p>\n<p>Ils sont particuli\u00e8rement utiles dans le d\u00e9veloppement de produits radicalement nouveaux, r\u00e9duisant l\u2019incertitude de leur lancement sur le march\u00e9, et dans le d\u00e9veloppement et le lancement de nouveaux aliments : <i>Plant based foods<\/i>, aliments avec de nouvelles sources prot\u00e9iques (insectes, microalgues), viande cultiv\u00e9e en laboratoire\u2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_dos_responsive imagen_bloque_dos_responsive_69fb17813647d imagen_bloque_dos_responsive_69fb17813647d:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.bloque_tres_69fb178138f4e:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Bloque3_Sensoriales.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top:0px;\n\t\t\t    bottom: 350px;\n\t\t\t    right: 350px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 350px;\n\t\t\t    height: 350px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Chez AINIA, nous vous apportons de la valeur<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_tres bloque_tres_69fb178138f4e bloque_tres_69fb178138f4e:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<ul>\n<li>Enfoque sp\u00e9cialis\u00e9 en agroalimentaire, avec plus de 30 ans d\u2019exp\u00e9rience<\/li>\n<li>Large base de donn\u00e9es propre avec plus de 30 000 consommateurs<\/li>\n<li>CONSUMER MANAGEMENT : Plateforme collaborative client. Gestion en ligne des \u00e9tudes consommateurs<\/li>\n<li>LIVE RESULTS : Retour rapide en temps r\u00e9el sur le comportement h\u00e9donique du produit et ses forces et faiblesses au niveau sensoriel<\/li>\n<li>Incorporation des opinions et perceptions des consommateurs tout au long du processus de d\u00e9veloppement et d\u2019am\u00e9lioration du produit (orient\u00e9 consommateur)<\/li>\n<li>Incorporation de la description du produit par le consommateur (questions CATA), \u00e9valuation de l\u2019emballage, \u00e9laboration du profil \u00e9motionnel du produit, comme support \u00e0 la conception et \u00e0 la communication du produit, dans les tests de produit<\/li>\n<li>Neuroscience appliqu\u00e9e pour soutenir la conception, le d\u00e9veloppement et la communication du produit<\/li>\n<li>\u00c9tudes r\u00e9alis\u00e9es tant sur le march\u00e9 national qu\u2019international \u00e0 travers le European Sensory Network (ESN)<\/li>\n<li>Diff\u00e9renciation et \u00e9valuation du produit au niveau commercial<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/ESN_1110x310.jpg\"><\/p><div class=\"enlace_borde_naranja\"><a href=\"#contacto_enlace_servicio\">Contacter pour plus d\u2019informations<\/a><\/div><\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_cuatro_responsive_69fb17813a955:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/4_sensoriales.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}.bloque_cuatro_69fb17813a95d:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/4_sensoriales.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: calc(50% - 150px);\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 500px;\n\t\t\t    height: 334px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_cuatro_responsive imagen_bloque_cuatro_responsive_69fb17813a955 imagen_bloque_cuatro_responsive_69fb17813a955:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_cuatro_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Test du produit (CLT &amp; HUT)<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_cuatro bloque_cuatro_69fb17813a95d bloque_cuatro_69fb17813a95d:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><p>Les tests de produit ou tests consommateurs permettent de cat\u00e9goriser, valider et s\u00e9lectionner les formulations du produit et constituent une \u00e9tape indispensable pour la prise de d\u00e9cisions avec des risques mesur\u00e9s. Ils permettent d\u2019obtenir un <i>feedback<\/i>en temps r\u00e9el sur le comportement h\u00e9donique du produit et ses forces et faiblesses au niveau sensoriel, en int\u00e9grant d\u2019autres variables telles que l\u2019impact \u00e9motionnel, les attentes g\u00e9n\u00e9r\u00e9es, l\u2019int\u00e9r\u00eat et l\u2019intention d\u2019achat, etc.<\/p>\n<p>Nous r\u00e9alisons la conception des tests et l\u2019acquisition des r\u00e9sultats en utilisant divers outils comme RedJade. De plus, nous pouvons effectuer des tests \u00e0 domicile (Home Use Test) pour certains produits tels que les cosm\u00e9tiques, les produits d\u2019entretien m\u00e9nager, les produits de parapharmacie ou de pharmacie.<\/p>\n<\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[vc_single_image image=\u201d136183\u2033 img_size=\u201dmedium\u201d][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_cuatro_responsive_69fb17813c8f6:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Bloque4_Tablet.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}.bloque_cuatro_69fb17813c8ff:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Bloque4_Tablet.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: calc(50% - 150px);\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 500px;\n\t\t\t    height: 334px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_cuatro_responsive imagen_bloque_cuatro_responsive_69fb17813c8f6 imagen_bloque_cuatro_responsive_69fb17813c8f6:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_cuatro_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Validation des Claims Sensorielles<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_cuatro bloque_cuatro_69fb17813c8ff bloque_cuatro_69fb17813c8ff:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<ul>\n<li>Conception et mise en \u0153uvre d\u2019\u00e9tudes sensorielles pour valider les all\u00e9gations sensorielles sur l\u2019emballage. Celles-ci sont \u00e9labor\u00e9es pour mettre en avant les avantages, les attributs sensoriels ou les diff\u00e9rences entre produits afin d\u2019am\u00e9liorer leur commercialisation.<\/li>\n<li>Les claims sensorielles permettent la diff\u00e9renciation du produit tout au long du cycle de vie du produit et communiquent les b\u00e9n\u00e9fices du produit au consommateur, apportant de la valeur.<\/li>\n<\/ul>\n<p><\/p><\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_dos_responsive_69fb17813eb79:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid bloque_dos bloque vc_row-o-equal-height vc_row-flex\"><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_animate_when_almost_visible wpb_fadeInDown fadeInDown\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"3_-neurociencia\" srcset=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia.jpg 800w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia-200x300.jpg 200w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia-683x1024.jpg 683w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Neurosciences du consommateur<\/h2><p>Le comportement des consommateurs et le choix des aliments sont influenc\u00e9s par des raisons dont ils n\u2019ont pas pleinement conscience. La prise de d\u00e9cision est conditionn\u00e9e par un ensemble complexe d\u2019\u00e9motions, de sentiments, d\u2019attitudes et de valeurs qui sont difficiles \u00e0 \u00e9valuer simplement en demandant aux consommateurs leurs opinions. L\u2019application de m\u00e9thodes et de techniques en neurosciences permet de mesurer les r\u00e9actions \u00e9motionnelles et spontan\u00e9es de mani\u00e8re objective et observable, afin de mieux pr\u00e9dire le comportement des consommateurs et d\u2019\u00e9valuer les effets de la communication produit. Cela constitue un bon compl\u00e9ment aux m\u00e9thodes traditionnelles pour la conception, le d\u00e9veloppement et la communication des produits.<\/p>\n<p>Quelle est la capacit\u00e9 d\u2019un produit \u00e0 g\u00e9n\u00e9rer des \u00e9motions ?<\/p>\n<p>Dans quelle mesure la connexion et l\u2019implication \u00e9motionnelle entre les consommateurs, les produits et les marques sont-elles fortes ?<\/p>\n<p>Quelle est la puissance de l\u2019\u00e9motion g\u00e9n\u00e9r\u00e9e par l\u2019image et les caract\u00e9ristiques sensorielles du produit (couleur, forme, odeur, go\u00fbt, texture, etc.) ?<\/p>\n<p>Chez AINIA Consumer, nous combinons les technologies pour l\u2019analyse automatique de l\u2019expression faciale (Facial Reading), le suivi oculaire et l\u2019attention visuelle (Eye Tracking) et la mesure de la r\u00e9ponse galvanique de la peau (GS), pour \u00e9tudier le comportement inconscient des consommateurs et leurs \u00e9motions, en recherchant une meilleure pr\u00e9diction du succ\u00e8s du produit.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_dos_responsive imagen_bloque_dos_responsive_69fb17813eb79 imagen_bloque_dos_responsive_69fb17813eb79:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_cuatro_responsive_69fb1781416ce:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/4-consumer.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}.bloque_cuatro_69fb1781416d8:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/4-consumer.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: calc(50% - 150px);\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 500px;\n\t\t\t    height: 334px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_cuatro_responsive imagen_bloque_cuatro_responsive_69fb1781416ce imagen_bloque_cuatro_responsive_69fb1781416ce:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_cuatro_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>R\u00e9alit\u00e9 virtuelle appliqu\u00e9e \u00e0 la recherche des consommateurs<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_cuatro bloque_cuatro_69fb1781416d8 bloque_cuatro_69fb1781416d8:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">La r\u00e9alit\u00e9 virtuelle permet d\u2019int\u00e9grer les facteurs contextuels de mani\u00e8re efficace dans la recherche, en recr\u00e9ant diff\u00e9rents contextes de consommation pour mieux capturer la r\u00e9alit\u00e9 du consommateur. Les techniques immersives sont un outil pour optimiser les tests consommateurs et soutenir le d\u00e9veloppement de produits, offrant une meilleure pr\u00e9diction des pr\u00e9f\u00e9rences des consommateurs.\n<p>Chez AINIA Consumer, nous appliquons la r\u00e9alit\u00e9 virtuelle pour incorporer les variables contextuelles dans la recherche des consommateurs.<\/p><\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=\u201dyes\u201d el_class=\u201dcontenido_bloque_cinco\u201d][vc_column]<div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h4 class=\"titular_h2\">Casos de \u00e9xito<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid row_proyectos_home bloque_cinco\"><div id=\"bloque_cinco_slider_wrapper\"><div id=\"bloque_cinco_slider\" class=\"bloque_cinco_slider\"><div class=\"item_proyecto_home uno wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 01<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home dos wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 02<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home tres wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 03<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home uno wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 04<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home dos wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 05<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home tres wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 06<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"\"><div class=\"vc_row wpb_row vc_row-fluid enlace_proyectos_home\"><div class=\"botones_top wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><a href=\"#\">Ver todos<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"enlaces_bloque_cinco\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"botones_top bloque_cinco_botones wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><img decoding=\"async\" class=\"slick-prev\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/left.png\" alt=\"icono izquierda\"><img decoding=\"async\" class=\"slick-next\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/right.png\" alt=\"icono derecha\"><\/div><\/div><\/div><\/div><\/div><script>\n\t\t\tjQuery(document).ready(function(){\n\t\t\t\tjQuery('.bloque_cinco_slider').slick({\n\t\t\t\t  variableWidth: false,\n\t\t\t\t  centerMode: false,\n\t\t\t\t  centerPadding: '0px',\n\t\t\t\t  slidesToShow: 3,\n\t\t\t\t  slidesToScroll: 1,\n\t\t\t\t  arrows: false,\n\t\t\t\t  swipe: false,\n\t\t\t\t  responsive:\n\t\t\t\t  [\n\t\t\t\t\t{\n\t\t\t\t\t  breakpoint: 802,\n\t\t\t\t\t  settings: {\n\t\t\t\t\t\tslidesToShow: 3,\n\t\t\t\t\t\tvariableWidth: true,\n\t\t\t\t\t\tswipe: true\n\t\t\t\t\t  }\n\t\t\t\t\t}\n\t\t\t\t  ]\n\t\t\t\t});\n\n\t\t\t\tjQuery('.bloque_cinco_botones .slick-next').click(function(){\n\t\t\t\t  jQuery('.bloque_cinco_slider').slick('slickNext');\n\t\t\t\t});\n\t\t\t\tjQuery('.bloque_cinco_botones .slick-prev').click(function(){\n\t\t\t\t  jQuery('.bloque_cinco_slider').slick('slickPrev');\n\t\t\t\t});\n\t\t\t});\n\t\t   <\/script><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_id=\u201dcontacto_servicio_page\u201d][vc_column]<div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div id=\"contacto_enlace_servicio\" class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_siete_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h4 class=\"titular_h2\">En quoi puis-je t\u2019aider?<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid bloque_siete\"><div class=\"formulario_contacta wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row_inner\"><div class=\"vc_column_inner vc_col-sm-6\"><label>Pr\u00e9nom et nom*<\/label><input id=\"nombre\" name=\"nombre\" type=\"text\" maxlength=\"100\" required><\/div><div class=\"vc_column_inner vc_col-sm-6\"><label>Email*<\/label><input id=\"email\" name=\"email\" type=\"text\" maxlength=\"100\" required><\/div><\/div><div class=\"vc_row_inner\"><div class=\"vc_column_inner vc_col-sm-6\"><label>Entreprise*<\/label><input id=\"empresa\" name=\"empresa\" type=\"text\" maxlength=\"100\" required><\/div><div class=\"vc_column_inner vc_col-sm-6\"><label>T\u00e9l\u00e9phone*<\/label><input id=\"telefono\" name=\"telefono\" maxlength=\"30\" type=\"text\" required><\/div><\/div><div class=\"vc_row_inner\"><div class=\"vc_column_inner vc_col-sm-12\"><label>Message*<\/label><textarea id=\"mensaje\" name=\"consulta\" maxlength=\"1024\" required><\/textarea><\/div><\/div><div class=\"vc_row_inner\"><div class=\"vc_column_inner vc_col-sm-12\"><span style=\"color:#555555\"><strong>Informations de base sur la protection des donn\u00e9es<\/strong><\/span><br><br>\n<table border=\"0\" width=\"100%\" style=\"font-size:11px\">\n<tbody>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>Responsable <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">AINIA<\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>Adresse <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">Calle Benjam\u00edn Franklin, 5 a 11, CP 46980 Paterna (Valencia)<\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>But <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">Participez, inscrivez-vous et vous contacter pour r\u00e9soudre la demande que vous nous faites via ce formulaire de contact<\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>L\u00e9gitimation <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">Vos donn\u00e9es ne seront trait\u00e9es qu\u2019avec votre consentement, en cochant la case indiqu\u00e9e sur ce formulaire <\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>Destinataires<\/strong><\/td>\n    <td width=\"520\" valign=\"top\">Vos donn\u00e9es ne seront pas transf\u00e9r\u00e9es \u00e0 des tiers<\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>Droits<\/strong><\/td>\n    <td width=\"520\" valign=\"top\">Vous avez le droit de nous demander d\u2019acc\u00e9der \u00e0 vos donn\u00e9es, de les rectifier ou de les supprimer, vous pouvez \u00e9galement nous demander de limiter leur traitement, de vous opposer et la portabilit\u00e9 de vos donn\u00e9es, en contactant notre adresse postale ou <a href=\"mailto:Privacy@ainia.es\" style=\"color:#ff6e00;\">privacy@ainia.es<\/a><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>Plus d\u2019informations <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">Vous avez plus d\u2019informations dans notre <a href=\"https:\/\/www.ainia.com\/politica-privacidad\/\" style=\"color:#ff6e00;\">Politique de confidentialit\u00e9<\/a><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>DPO <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">Si vous avez des questions sur la mani\u00e8re dont nous traiterons vos donn\u00e9es ou si vous souhaitez faire des suggestions ou des r\u00e9clamations, contactez le d\u00e9l\u00e9gu\u00e9 \u00e0 la protection des donn\u00e9es \u00e0 info@businessadapter.es ou \u00e0 <a href=\"https:\/\/www.businessadapter.es\/contacta-con-el-delegado-de-proteccion-de-datos\" style=\"color:#ff6e00;\"> Formulaire d\u2019attention des parties int\u00e9ress\u00e9es<\/a><\/td>\n  <\/tr>\n\t<\/tbody>\n<\/table><p class=\"acepto\"><input type=\"checkbox\" id=\"acepto_politica\" name=\"acepto\">  J\u2019accepte l\u2019utilisation de mes donn\u00e9es personnelles pour r\u00e9pondre \u00e0 ma demande, comme \u00e9tabli dans votre <a href=\"https:\/\/www.ainia.com\/fr\/etudes-des-consommateurs-tests-de-produits\/\" target=\"_blank\" style=\"color:#ff6e00;\">Politique de confidentialit\u00e9<\/a>.<\/p><p class=\"acepto\"><input type=\"checkbox\" id=\"acepto_comunicaciones\" name=\"acepto\">  J\u2019accepte l\u2019utilisation de mes donn\u00e9es pour recevoir des informations et des communications commerciales de votre entit\u00e9.<\/p><\/div><div class=\"vc_col-sm-5\"><div class=\"boton_enviar\"><input id=\"btn_enviar\" type=\"submit\" value=\"Envoyer\"><\/div><\/div><\/div><div class=\"vc_col-sm-12\"><div class=\"respuesta_envio\"><\/div><\/div><div class=\"vc_col-sm-12\"><div class=\"error_container\"><\/div><\/div><\/div><\/div><\/div><div class=\"persona_contacto wpb_column vc_column_container 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[...]","protected":false},"author":4,"featured_media":171238,"parent":0,"menu_order":396,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-171237","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bb Test du Produit [ Analyse Sensorielle H\u00e9donique ] - AINIA<\/title>\n<meta name=\"description\" content=\"Panel d&#039;Analyse Sensorielle des Produits \u2713 Identification, description et quantification des caract\u00e9ristiques sensorielles des produits \u2705 Contactez-nous !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ainia.com\/fr\/etudes-des-consommateurs-tests-de-produits\/\" \/>\n<meta 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