{"id":71202,"date":"2020-06-01T00:00:00","date_gmt":"2020-06-01T00:00:00","guid":{"rendered":"https:\/\/ainia.endesarrollo.pro\/transparencia\/ivace-feder-context\/"},"modified":"2020-06-01T00:00:00","modified_gmt":"2020-06-01T00:00:00","slug":"ivace-feder-context","status":"publish","type":"transparencia","link":"https:\/\/www.ainia.com\/en\/transparency\/ivace-feder-context\/","title":{"rendered":"IVACE \u2013 FEDER CONTEXT"},"content":{"rendered":"

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Objective<\/h2>\n

The main objective of this R&D project is to develop methodologies that incorporate technological solutions to effectively integrate contextual factors (consumption context) into consumer research.<\/strong> The implementation of immersive environments is proposed to recreate different consumption contexts through virtual reality.<\/strong><\/p>\n

Specifically, the purpose of this project is to develop a methodological model closer to consumer reality, with specific application in sensory tests with consumers in product development. The aim is to seek a technological solution to provide richer contextual realism to standard laboratory test approaches by integrating virtual reality into experimentation. <\/p>\n

To this end, the research activity, developed in collaboration with companies in the definition of needs and in the experimentation and testing phase, will focus on achieving the following specific objectives:<\/p>\n

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  1. Definition of the characteristics and requirements that a sensory research model with consumers closer to the real perception of the consumer must meet.<\/li>\n
  2. Study and selection of the best V.R. technological option for the purpose of the project and the best technology provider.<\/li>\n
  3. Definition of the functionalities required for the adaptation and integration of the technological solution to be implemented in consumer studies.<\/li>\n
  4. Development of a functional prototype of a VR device integrated into the sensory system.<\/li>\n
  5. Validation of the system through experimental studies.<\/li>\n
  6. Dissemination of the project results to all interested groups.<\/li>\n<\/ol>\n

     <\/p>\n

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    Activities<\/h2>\n
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    1. Preliminary studies on immersive environments in consumer research.<\/li>\n
    2. Definition of immersive technology for sensory evaluation of foods.<\/li>\n
    3. Pilot tests with immersive technologies.<\/li>\n
    4. Communication and dissemination of the project.<\/li>\n
    5. Transfer and promotion of results.<\/li>\n
    6. Management and coordination.<\/li>\n<\/ol>\n

       <\/p>\n

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      Results obtained<\/h2>\n