{"id":188052,"date":"2026-02-20T09:48:24","date_gmt":"2026-02-20T08:48:24","guid":{"rendered":"https:\/\/www.ainia.com\/?p=188052"},"modified":"2026-02-20T10:05:47","modified_gmt":"2026-02-20T09:05:47","slug":"adapting-to-new-consumption-trends-shelf-life-studies-of-food-products","status":"publish","type":"post","link":"https:\/\/www.ainia.com\/en\/ainia-news\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\/","title":{"rendered":"Adapting to New Consumption Trends: Shelf Life Studies of Food Products"},"content":{"rendered":"<html><body><article>\n<nav id=\"en-esta-pagina\" class=\"toc\" aria-label=\"In this page\">New food trends are driving changes not only in the products we buy but also in their origins and preparation methods. From a <strong>food safety perspective,<\/strong> this creates new challenges that require adapting hygiene levels to meet new demands. To ensure the safety of products throughout their shelf life, the conditions and types of <a href=\"https:\/\/www.ainia.com\/en\/laboratory-services\/studies-and-other-services\/shelf-life\/\"><strong>shelf life studies of food products<\/strong> <\/a>(EVU) must be tailored to these evolving requirements. Let\u2019s explore this with a practical example.\n<p>As stated, new <strong>consumption trends, new food types, or foods produced or cooked differently<\/strong> from traditional methods require adapting product hygiene conditions and testing. To illustrate this, let\u2019s focus on the raw food trend, particularly the consumption of raw or undercooked meat.<\/p>\n<p><strong>In this page:<\/strong><\/p>\n<ol>\n<li><strong><a href=\"#raw-undercooked-meat\">Raw or Undercooked Meat: Ensuring Safety<\/a><\/strong><\/li>\n<li><strong><a href=\"#types-of-shelf-life-studies\">Types of Shelf Life Studies (EVU) or Challenge Tests<\/a><\/strong><\/li>\n<li><strong><a href=\"#conclusion\">Conclusion: Selecting the Right Shelf Life Study for Your Product<\/a><\/strong><\/li>\n<\/ol>\n<\/nav>\n<\/article>\n<article>\n<h2 id=\"raw-undercooked-meat\">Raw or Undercooked Meat: Ensuring Safety<\/h2>\n<p>One of the first questions we ask is h<strong>ow safe raw or undercooked meats are<\/strong>. The recommendation is to cook whole meats to over 65\u00b0C and minced meats to over 70-75\u00b0C, maintaining these temperatures for more than two minutes. These cooking times are, in fact, higher than what chefs typically recommend for rare meats, where beef, pork, and even minced products like burgers are commonly served to highlight the product\u2019s natural characteristics.<\/p>\n<p>But how should we assess the safety of our products if they are to be served undercooked? What kind of <strong>shelf life studies of food products<\/strong> or <strong>Challenge Tests<\/strong> should we perform? And under what conditions should we carry out these tests?<\/p>\n<h3><strong><em><img decoding=\"async\" class=\"alignnone wp-image-153271 size-large\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2022\/06\/estudios-vida-util-hamburguesa-2000-1024x284.jpg\" alt=\"carne poco cocinada\" width=\"1024\" height=\"284\" srcset=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2022\/06\/estudios-vida-util-hamburguesa-2000-1024x284.jpg 1024w, https:\/\/www.ainia.com\/wp-content\/uploads\/2022\/06\/estudios-vida-util-hamburguesa-2000-300x83.jpg 300w, https:\/\/www.ainia.com\/wp-content\/uploads\/2022\/06\/estudios-vida-util-hamburguesa-2000-768x213.jpg 768w, https:\/\/www.ainia.com\/wp-content\/uploads\/2022\/06\/estudios-vida-util-hamburguesa-2000-1536x426.jpg 1536w, https:\/\/www.ainia.com\/wp-content\/uploads\/2022\/06\/estudios-vida-util-hamburguesa-2000.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/em><\/strong><\/h3>\n<h2 id=\"types-of-shelf-life-studies\">Types of Shelf Life Studies (EVU) or Challenge Tests<\/h2>\n<p>Different products, processes, distribution methods, and cooking techniques require adapting the type of shelf life study of food products and its conditions specifically to each case.<\/p>\n<p>To meet these changing and specific needs, whether due to the type of product, distribution method, or consumption (e.g., if a product is going to be served raw in restaurants), there are <strong>three main types of EVU or Challenge Tests:<\/strong><\/p>\n<h3><strong>EVU for Natural Alterants or Pathogens<\/strong><\/h3>\n<p>This involves studying the evolution of microbial flora, either for product safety or for maintaining organoleptic properties. The flora examined is naturally present in the product\u2014no pathogens are intentionally inoculated. The conditions selected must be as demanding as or more so than those expected during the product\u2019s shelf life.<\/p>\n<h3><strong>Microbial Stability with Challenge Tests<\/strong><\/h3>\n<p>This method examines the stability of the product by assessing the ability of certain pathogens or spoilage microorganisms, intentionally inoculated into the product, to grow or survive under specific environmental conditions. Analytical monitoring is done to track the growth of these microorganisms over a defined shelf life. This can also be complemented by studying the effectiveness of thermal treatments applied at the point of sale to destroy the inoculated microorganisms, particularly for products meant for sale in restaurants.<\/p>\n<h3><strong>Listeria Growth Potential Study<\/strong><\/h3>\n<p><strong>The evaluation of the potential growth of <em>Listeria monocytogenes<\/em><\/strong> is carried out through <strong><a href=\"https:\/\/www.ainia.com\/en\/laboratory-services\/studies-and-other-services\/challenge-test\/\">Challenge Tests<\/a><\/strong>, enabling classification of foods into two categories defined by EU Regulation 2073\/2005:<\/p>\n<ul>\n<li><strong>Category 1.2<\/strong>: Ready-to-eat foods that can support the growth of <em>Listeria monocytogenes<\/em>.<\/li>\n<li><strong>Category 1.3<\/strong>: Ready-to-eat foods that cannot support the growth of <em>Listeria monocytogenes<\/em>.<\/li>\n<\/ul>\n<p>These studies also allow producers to determine the final concentration of <em>Listeria monocytogenes<\/em> based on detected levels from the time of manufacture. This helps assess whether the product will meet the 100 cfu\/g limit by the end of its shelf life, and it defines the initial concentration of <em>Listeria<\/em> needed to respect this limit.<\/p>\n<h2 id=\"conclusion\">Conclusion: Selecting the Right Shelf Life Study for Your Product<\/h2>\n<p>At AINIA, we have extensive experience in conducting <a href=\"https:\/\/www.ainia.com\/en\/laboratory-services\/studies-and-other-services\/shelf-life\/\"><strong>shelf life studies of food products<\/strong><\/a> across various product types. We can assist you in selecting the right study, at the lowest possible cost, to ensure the safety of your products under the real conditions in which they will be consumed. We help define the limits of these conditions so you can communicate them to your customers and demonstrate compliance during inspections, audits, and third-party assessments.<\/p>\n<\/article>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>New food trends are driving changes not only in the products we buy but also in their origins and preparation methods. From a food safety perspective, this creates new challenges that require adapting hygiene levels to meet new demands. To ensure the safety of products throughout their shelf life, the conditions and types of shelf [&hellip;]<\/p>\n","protected":false},"author":273,"featured_media":153276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1970],"tags":[],"class_list":["post-188052","post","type-post","status-publish","format-standard","hentry","category-consumer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adapting to New Consumption Trends: Shelf Life Studies of Food Products<\/title>\n<meta name=\"description\" content=\"Explore shelf life studies of food products to ensure food safety. Learn about Challenge Tests, microbial stability and Listeria growth potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ainia.com\/en\/ainia-news\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adapting to New Consumption Trends: Shelf Life Studies of Food Products\" \/>\n<meta property=\"og:description\" content=\"Explore shelf life studies of food products to ensure food safety. Learn about Challenge Tests, microbial stability and Listeria growth potential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ainia.com\/en\/ainia-news\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\/\" \/>\n<meta property=\"og:site_name\" content=\"AINIA\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-20T08:48:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T09:05:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2022\/06\/estudios-vida-util-1260.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roberto Ortu\u00f1o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rortunoainia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto Ortu\u00f1o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/ainia-news\\\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/ainia-news\\\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\\\/\"},\"author\":{\"name\":\"Roberto Ortu\u00f1o\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/#\\\/schema\\\/person\\\/621de516f2f72125742a92dcd7b58603\"},\"headline\":\"Adapting to New Consumption Trends: Shelf Life Studies of Food Products\",\"datePublished\":\"2026-02-20T08:48:24+00:00\",\"dateModified\":\"2026-02-20T09:05:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/ainia-news\\\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\\\/\"},\"wordCount\":686,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/ainia-news\\\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ainia.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/estudios-vida-util-1260.jpg\",\"articleSection\":[\"Consumer\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/ainia-news\\\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\\\/\",\"url\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/ainia-news\\\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\\\/\",\"name\":\"Adapting to New Consumption Trends: Shelf Life Studies of Food Products\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/ainia-news\\\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ainia.com\\\/en\\\/ainia-news\\\/adapting-to-new-consumption-trends-shelf-life-studies-of-food-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ainia.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/estudios-vida-util-1260.jpg\",\"datePublished\":\"2026-02-20T08:48:24+00:00\",\"dateModified\":\"2026-02-20T09:05:47+00:00\",\"description\":\"Explore shelf life studies of food products to ensure food safety. 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