{"id":169719,"date":"2024-12-02T10:20:33","date_gmt":"2024-12-02T08:20:33","guid":{"rendered":"https:\/\/www.ainia.com\/?p=167726"},"modified":"2025-05-19T15:38:00","modified_gmt":"2025-05-19T13:38:00","slug":"food-hedonism-what-factors-guide-the-purchase","status":"publish","type":"post","link":"https:\/\/www.ainia.com\/en\/ainia-news\/food-hedonism-what-factors-guide-the-purchase\/","title":{"rendered":"Food hedonism, what factors guide the purchase?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

The word \u201chedonism\u201d is derived from the Greek term \u201chedonismos,\u201d which has two distinct parts. \u201cHedone\u201d means pleasure, and the suffix \u201cismos\u201d refers to a system, a school, or a way of understanding things, but also a quality. The etymology of the word serves as an excuse for us to better understand how the concept of food hedonism today refers to a complex set of drivers.<\/p><\/blockquote>\n

There is a series of factors merged with the concept of food hedonism that guide the decision-making of today\u2019s consumer. The consumer seeks pleasure, yes, but to evaluate its levels, they prioritize food products that: possess healthy qualities, are suitable to meet certain personal dietary needs, and those that evoke specific sensations intimately linked to taste and pleasure.<\/p>\n

What factors guide hedonic purchasing in food?<\/h2>\n

Consumer drivers are not immutable. On the contrary, they undergo transformations, giving rise to different trends that affect food innovation. To understand these evolving motivations, at AINIA we apply sensory studies and product testing<\/strong><\/a> as essential tools to decode what consumers value most in terms of flavor, texture, aroma, and overall experience. These studies allow companies to align their innovations with hedonic expectations, ensuring that new products not only meet functional demands but also generate pleasurable experiences that drive purchasing decisions.<\/p>\n

Food hedonism and health: the evolution towards healthy eating<\/h3>\n

The magazine \u201cFood and Drink: Six Top Trends to Dominate the Food Industry of 2025\u201d asserts that \u201cfood is a fun fuel.\u201d<\/strong> According to the survey from the Food City conference, only 9% of the foods we consume are chosen without any connotation related to pleasure, convenience, or how we feel when eating them.<\/p>\n

Currently, the concepts of food hedonism and health are increasingly intertwined. As analyzed in the article \u201cFood: \u2018Natural and Healthy\u2019 Will Shape the Development of New Products in 2016,\u201d consumers are fully aware of the relationship between diet and health. As a consequence, they seek out foods that incorporate easily recognizable natural ingredients<\/strong> and reserve a spot in their shopping basket for food products that have clean labels, such as \u201cfree-from\u201d or \u201creduced-content\u201d<\/strong> (allergens, E numbers, salt, fats, sugar, etc.). And this applies even to products classified as hedonic.<\/p>\n

Food hedonism and flavor: focus of gourmet or premium<\/h3>\n

We cannot forget that in the formula of the concept of \u201cfood hedonism,\u201d the sensory properties of food hold significant value<\/strong>, especially taste. This quality is decisive when choosing the foods we consume. This was affirmed by a consumer panel conducted by Consumolab last summer, in which 97.3% of respondents admitted that taste is the most important factor when purchasing a food product.<\/p>\n

As a result, today\u2019s consumer tends to seek out new textures that surprise them and appreciates gourmet or premium foods. They value all of this in relation to the quality of their ingredients, health care, as well as taste and the different sensations that the food evokes. To delve deeper into this aspect, we invite you to read the article \u201cHedonism and Food: Trends Followed by the Industry for the Launch of New Products.<\/a>\u201d (spanish)<\/p>\n

Food hedonism and indulgence: new product niches<\/h3>\n

When we talk about food hedonism and indulgence, we are referring to those food products designed to indulge the consumer, but at the same time, provide a health benefit that justifies their consumption<\/strong>.<\/p>\n

The food industry is facing a challenge of innovation that combines the concepts of \u201cindulgence and health.<\/strong>\u201d Pure pleasure for the sake of pleasure has less space in the current conception of food hedonism. Therefore, it is essential to offer consumers healthier alternatives to these types of food products, which, in turn, serve as an excuse for indulgence. Some examples include functional candies, candies with concentrated vitamin C, chocolates with defatted cocoa, purer and with an extra calcium content, or the emergence of flavored water.<\/p>\n

If your company is interested in innovating with products<\/a> that align with the current concept of \u201cfood hedonism,\u201d AINIA can assist you.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div><\/body><\/html>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] The word \u201chedonism\u201d is derived from the Greek term \u201chedonismos,\u201d which has two distinct parts. \u201cHedone\u201d means pleasure, and the suffix \u201cismos\u201d refers to a system, a school, or a way of understanding things, but also a quality. The etymology of the word serves as an excuse for us to better understand how the […]<\/p>\n","protected":false},"author":4,"featured_media":169513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1970,1971,2],"tags":[],"class_list":["post-169719","post","type-post","status-publish","format-standard","hentry","category-consumer","category-technological-innovation","category-uncategorized"],"acf":[],"yoast_head":"\nFood hedonism, what factors guide the purchase? - AINIA<\/title>\n<meta name=\"description\" content=\"Know the factors that guide the customer towards hedonic consumption in food.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ainia.com\/en\/ainia-news\/food-hedonism-what-factors-guide-the-purchase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food hedonism, what factors guide the purchase? 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