{"id":145232,"date":"2022-01-14T17:14:03","date_gmt":"2022-01-14T17:14:03","guid":{"rendered":"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/market-research\/digital-consumer-observatory\/"},"modified":"2022-02-28T15:26:17","modified_gmt":"2022-02-28T15:26:17","slug":"digital-consumer-observatory","status":"publish","type":"page","link":"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/market-research\/digital-consumer-observatory\/","title":{"rendered":"Digital consumer observatory"},"content":{"rendered":"<html><body><div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u201dstretch_row_content_no_spaces\u201d el_class=\u201dbreadcrumb\u201d][vc_column]<\/p><div id=\"breadcrumb\"><div><a href=\"https:\/\/www.ainia.com\/en\/\"><span class=\"vc_icon_element-icon fa fa-home\"><\/span><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.banner_top:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_Portada4.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 64%;\n\t\t\t    height: 100%;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\t\t\t    background-position:center 85px;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_uno banner_top banner_top:after vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-9\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"categoria\">Consumers and markets<\/p>\n<h1>Digital Consumer Observatory<span>Market trends. Consumer foresight<\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_dos_responsive_69e0b0970c4c5:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_015.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid bloque_dos bloque vc_row-o-equal-height vc_row-flex\"><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_animate_when_almost_visible wpb_fadeInDown fadeInDown\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_015.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Observatorio\" title=\"IMG_01(5)\" srcset=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_015.jpg 800w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_015-200x300.jpg 200w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_015-683x1024.jpg 683w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_015-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>The consumer as a key factor in defining business strategy<\/h2><p>Insights into the current market situation in terms of consumer habits and preferences, brand positioning and new product launches enable us to anticipate future consumer scenarios.<\/p>\n<p>Through the use of different methodologies and tools we can anticipate and identify new business opportunities.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_dos_responsive imagen_bloque_dos_responsive_69e0b0970c4c5 imagen_bloque_dos_responsive_69e0b0970c4c5:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.bloque_tres_69e0b0970fedb:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Bloque3_Observatorio.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top:0px;\n\t\t\t    bottom: 350px;\n\t\t\t    right: 350px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 350px;\n\t\t\t    height: 350px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>At AINIA we give you value<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_tres bloque_tres_69e0b0970fedb bloque_tres_69e0b0970fedb:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<ul>\n<li>We research customers and potential customers, brands, product categories and sectors, from a holistic perspective and in alignment with market trends<\/li>\n<li>Broad, evolutionary view of the target market situation<\/li>\n<li>An understanding of the current industrial environment and the choices its consumers make<\/li>\n<\/ul>\n<div class=\"enlace_borde_naranja\"><a href=\"#contacto_enlace_servicio\">Contact for more information<\/a><\/div><\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_cuatro_responsive_69e0b09712179:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_026.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}.bloque_cuatro_69e0b09712181:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_026.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: calc(50% - 150px);\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 500px;\n\t\t\t    height: 334px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_cuatro_responsive imagen_bloque_cuatro_responsive_69e0b09712179 imagen_bloque_cuatro_responsive_69e0b09712179:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_cuatro_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Digital Consumer Observatory<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_cuatro bloque_cuatro_69e0b09712181 bloque_cuatro_69e0b09712181:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><p>From the current business network setup, the Digital Consumer Observatory allows us to analyse the market for a product category from the consumer\u2019s perspective with product innovation, thus gaining access to the market drivers.<\/p>\n<ul>\n<li>Sectoral studies provide an overview of one or more product categories<\/li>\n<li>Customised market research allows the knowledge generated by the observatory to be enhanced with other complementary research techniques<\/li>\n<\/ul>\n<p>The Observatory provides insight into the ideal characteristics that products in a category and their packaging should have according to consumer preferences. It also provides insight regarding consumer preferences according to what they have stated on social media about the target category.<\/p>\n<p>We do this by analysing the current market context of a sector or category. We identify the competitive map of brands and companies in the category, as well as the most popular products. We also show the consumer geopositioning of a given product category in Spain.<\/p>\n<\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u201d150px\u201d][vc_column_text]\n<h3>AINIA Consumer Barometer<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u201d70px\u201d][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_video link=\u201dhttps:\/\/youtu.be\/WxJ1-NDnhFM\u201d][vc_empty_space height=\u201d25px\u201d][vc_column_text]<\/p>\n<h4><strong>AINIA Consumer Barometer The food market from a consumer perspective \u2013 April 2021<\/strong><\/h4>\n<p>AINIA launched its first annual consumer barometer, with the participation of a total of 3,238 consumers, in order to provide food companies with answers to many of their questions and to address relevant issues such as health and sustainability, <em> packaging<\/em> and innovation.<\/p>\n<p><strong>The report is free of charge for associated member companies of AINIA Network<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d136514\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_empty_space height=\u201d25px\u201d][vc_column_text el_class=\u201denlace_borde_naranja\u201d]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/store.ainia.es\/producto\/barometro-ainia-consumer-mercado-alimentacion-perspectiva-consumidor-2021\/\" target=\"_blank\" rel=\"noopener\">Download<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u201d30px\u201d][vc_row_inner][vc_column_inner width=\u201d1\/3\u2033][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><strong>Functional foods\u2013What do they represent for consumers and what do consumers expect from them?<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=\u201d25px\u201d][vc_single_image image=\u201d136510\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_empty_space height=\u201d25px\u201d][vc_column_text el_class=\u201denlace_borde_naranja\u201d]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/store.ainia.es\/producto\/alimentos-funcionales-que-son-consumidor-que-espera\/\" target=\"_blank\" rel=\"noopener\">Download<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u201d1\/3\u2033][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><strong>The Present and Future of Plant-based Beverages. What is the consumer\u2019s opinion? (II)<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=\u201d25px\u201d][vc_single_image image=\u201d136510\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_empty_space height=\u201d25px\u201d][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Consumer Study: The Present and Future of Plant-based Beverages (II)<\/p>\n<p>[\/vc_column_text][vc_column_text el_class=\u201denlace_borde_naranja\u201d]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/store.ainia.es\/producto\/estudio-consumidor-presente-futuro-bebidas-vegetales-ii-2020\/\" target=\"_blank\" rel=\"noopener\">Download<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u201d1\/3\u2033][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><strong>The Present and Future of Plant-based Beverages. What is the Consumer\u2019s opinion? (I)<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=\u201d25px\u201d][vc_single_image image=\u201d136506\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_empty_space height=\u201d25px\u201d][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Consumer Study: The Present and Future of Plant-based Beverages<\/p>\n<p>[\/vc_column_text][vc_column_text el_class=\u201denlace_borde_naranja\u201d]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/store.ainia.es\/producto\/estudio-consumidor-presente-futuro-bebidas-vegetales-ii-2020\/\" target=\"_blank\" rel=\"noopener\">Download<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=\u201dyes\u201d el_class=\u201dcontenido_bloque_cinco\u201d][vc_column]<\/p><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h4 class=\"titular_h2\">Casos de \u00e9xito<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid row_proyectos_home bloque_cinco\"><div id=\"bloque_cinco_slider_wrapper\"><div id=\"bloque_cinco_slider\" class=\"bloque_cinco_slider\"><div class=\"item_proyecto_home uno wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 01<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home dos wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 02<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home tres wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 03<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home uno wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 04<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home dos wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 05<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home tres wpb_column 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true : false;\n      }\n\n    <\/script><\/div>[\/vc_column][\/vc_row]\n<\/div><\/body><\/html>","protected":false},"excerpt":{"rendered":"Consumers and markets Digital Consumer ObservatoryMarket trends. Consumer foresight The consumer as a key factor in defining business strategyInsights into the current market situation in terms of consumer habits and preferences, brand positioning and new product launches enable us to anticipate future consumer scenarios. Through the use of different methodologies and tools we can anticipate [...]","protected":false},"author":1,"featured_media":1600,"parent":145223,"menu_order":401,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-145232","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital transformation of consumer observatory | AINIA<\/title>\n<meta name=\"description\" content=\"The consumer observatory allows users of the digital channel to analyze the market of a product category from two perspectives. 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