{"id":145230,"date":"2022-01-14T16:58:28","date_gmt":"2022-01-14T16:58:28","guid":{"rendered":"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/market-research\/market-research\/"},"modified":"2022-02-28T15:25:03","modified_gmt":"2022-02-28T15:25:03","slug":"market-research","status":"publish","type":"page","link":"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/market-research\/market-research\/","title":{"rendered":"Market research"},"content":{"rendered":"<html><body><div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u201dstretch_row_content_no_spaces\u201d el_class=\u201dbreadcrumb\u201d][vc_column]<\/p><div id=\"breadcrumb\"><div><a href=\"https:\/\/www.ainia.com\/en\/\"><span class=\"vc_icon_element-icon fa fa-home\"><\/span><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.banner_top:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_Portada3.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 64%;\n\t\t\t    height: 100%;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\t\t\t    background-position:center 85px;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_uno banner_top banner_top:after vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-9\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"categoria\">Consumers and markets<\/p>\n<h1>Market Research for Innovation<span><\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_dos_responsive_6a3b1c3ec6405:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/11\/Bloque2_Investigacion-mercados.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid bloque_dos bloque vc_row-o-equal-height vc_row-flex\"><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_animate_when_almost_visible wpb_fadeInDown fadeInDown\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/11\/Bloque2_Investigacion-mercados.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Investigaci\u00f3n mercados\" title=\"Bloque2_Investigaci\u00f3n-mercados\" srcset=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/11\/Bloque2_Investigacion-mercados.jpg 800w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/11\/Bloque2_Investigacion-mercados-200x300.jpg 200w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/11\/Bloque2_Investigacion-mercados-683x1024.jpg 683w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/11\/Bloque2_Investigacion-mercados-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>For a successful product launch, the consumer must be taken into account in the innovation and development processes<\/h2>\n<h3>What would happen if your product is not well liked due to poor targeting or because it does not meet the consumer\u2019s expectations?<\/h3>\n<p>You would have to reconsider the time and money investment that was made. This is why involving consumers from the very beginning of the innovation process will contribute to targeting new developments according to their tastes and needs, as well as to meeting their expectations.<\/p>\n<p>Customer or potential customer feedback is a key consideration when planning a new strategic direction in product innovation, covering a market segment, developing a new product range, accessing a new market, or improving an existing product or service.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_dos_responsive imagen_bloque_dos_responsive_6a3b1c3ec6405 imagen_bloque_dos_responsive_6a3b1c3ec6405:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.bloque_tres_6a3b1c3eca132:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/11\/bloque3_Investigacion_Mercados.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top:0px;\n\t\t\t    bottom: 350px;\n\t\t\t    right: 350px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 350px;\n\t\t\t    height: 350px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>At AINIA we give you value<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_tres bloque_tres_6a3b1c3eca132 bloque_tres_6a3b1c3eca132:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<ul>\n<li>More than 30 years of experience in the agri-food sector<\/li>\n<li>Product design with the final customer increases the likelihood of market success<\/li>\n<li>Identifying growth and development opportunities by an in-depth knowledge of consumer behaviour according to category, including usage and attitudes<\/li>\n<li>As an Innovation Centre, R&amp;D technical support in consumer research processes by studying their technical feasibility and economic viability<\/li>\n<li>Identifying and assessing new solutions that respond to the target audience\u2019s needs and expectations<\/li>\n<li>Study context: it is conducted in the consumer\u2019s real environment, without modifying their attitudes and in a flexible way, using non-invasive techniques<\/li>\n<\/ul>\n<div class=\"enlace_borde_naranja\"><a href=\"#contacto_enlace_servicio\">Contact for more information<\/a><\/div><\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_cuatro_responsive_6a3b1c3ecd5ab:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_034.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}.bloque_cuatro_6a3b1c3ecd5b7:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/10\/IMG_034.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: calc(50% - 150px);\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 500px;\n\t\t\t    height: 334px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_cuatro_responsive imagen_bloque_cuatro_responsive_6a3b1c3ecd5ab imagen_bloque_cuatro_responsive_6a3b1c3ecd5ab:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_cuatro_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Market Research for Innovation<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_cuatro bloque_cuatro_6a3b1c3ecd5b7 bloque_cuatro_6a3b1c3ecd5b7:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<ul>\n<li>We identify market opportunities and consumer needs, the current market situation and the economic and social context of a product category<\/li>\n<li>We innovate with the consumer from the beginning of the process, through the co-creation of new product concepts. We identify technically feasible and economically viable solutions that meet consumer needs<\/li>\n<li>We select the consumers who will participate over a given period of time<\/li>\n<li>We design dynamic and interactive activities that consumers can complete as part of the online community<\/li>\n<\/ul>\n<p>\n<\/p><\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=\u201dyes\u201d el_class=\u201dcontenido_bloque_cinco\u201d][vc_column]<div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h4 class=\"titular_h2\">Casos de \u00e9xito<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid row_proyectos_home bloque_cinco\"><div id=\"bloque_cinco_slider_wrapper\"><div id=\"bloque_cinco_slider\" class=\"bloque_cinco_slider\"><div class=\"item_proyecto_home uno wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 01<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home dos wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 02<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home tres wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 03<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home uno wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 04<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home dos wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 05<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home tres wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 06<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"\"><div class=\"vc_row wpb_row vc_row-fluid enlace_proyectos_home\"><div class=\"botones_top wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><a href=\"#\">Ver todos<\/a><\/div><\/div><\/div><\/div><\/div><div 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class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid bloque_siete\"><div class=\"formulario_contacta wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row_inner\"><div class=\"vc_column_inner vc_col-sm-6\"><label>Name and surname*<\/label><input id=\"nombre\" name=\"nombre\" type=\"text\" maxlength=\"100\" required><\/div><div class=\"vc_column_inner vc_col-sm-6\"><label>Email*<\/label><input id=\"email\" name=\"email\" type=\"text\" maxlength=\"100\" required><\/div><\/div><div class=\"vc_row_inner\"><div class=\"vc_column_inner vc_col-sm-6\"><label>Company*<\/label><input id=\"empresa\" name=\"empresa\" type=\"text\" maxlength=\"100\" required><\/div><div class=\"vc_column_inner vc_col-sm-6\"><label>Phone*<\/label><input id=\"telefono\" name=\"telefono\" maxlength=\"30\" type=\"text\" required><\/div><\/div><div class=\"vc_row_inner\"><div class=\"vc_column_inner vc_col-sm-12\"><label>Message*<\/label><textarea id=\"mensaje\" name=\"consulta\" maxlength=\"1024\" required><\/textarea><\/div><\/div><div class=\"vc_row_inner\"><div class=\"vc_column_inner vc_col-sm-12\"><span style=\"color:#555555\"><strong>Basic information on data protection<\/strong><\/span><br><br>\n<table border=\"0\" width=\"100%\" style=\"font-size:11px\">\n<tbody>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>Responsible <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">AINIA<\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>Address <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">Calle Benjam\u00edn Franklin, 5 a 11, CP 46980 Paterna (Valencia)<\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>Purpose <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">To attend to, register and contact you to resolve the request you make to us through this contact form<\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" 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true : false;\n      }\n\n    <\/script><\/div>[\/vc_column][\/vc_row]\n<\/div><\/body><\/html>","protected":false},"excerpt":{"rendered":"Consumers and markets Market Research for Innovation For a successful product launch, the consumer must be taken into account in the innovation and development processesWhat would happen if your product is not well liked due to poor targeting or because it does not meet the consumer\u2019s expectations? You would have to reconsider the time and [...]","protected":false},"author":1,"featured_media":1573,"parent":145223,"menu_order":400,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-145230","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualitative market research techniques | AINIA<\/title>\n<meta name=\"description\" content=\"At AINIA, discover qualitative market research techniques that will help you achieve better results on your next project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/market-research\/market-research\/\" \/>\n<meta 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