{"id":145221,"date":"2022-01-14T16:35:05","date_gmt":"2022-01-14T16:35:05","guid":{"rendered":"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/sensory-analysis\/sensory-studies-product-tests\/"},"modified":"2022-02-28T15:23:16","modified_gmt":"2022-02-28T15:23:16","slug":"sensory-studies-product-tests","status":"publish","type":"page","link":"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/sensory-analysis\/sensory-studies-product-tests\/","title":{"rendered":"Sensory studies\/product tests"},"content":{"rendered":"<html><body><div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u201dstretch_row_content_no_spaces\u201d el_class=\u201dbreadcrumb\u201d][vc_column]<\/p><div id=\"breadcrumb\"><div><a href=\"https:\/\/www.ainia.com\/en\/\"><span class=\"vc_icon_element-icon fa fa-home\"><\/span><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.banner_top:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Cabecera_sensorial.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 64%;\n\t\t\t    height: 100%;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\t\t\t    background-position:center 85px;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_uno banner_top banner_top:after vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-9\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"categoria\">Consumers and markets<\/p>\n<h1>Consumer studies \/ product testing<span>Hedonic product behaviour<\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_dos_responsive_6a1bd9b1bb53f:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid bloque_dos bloque vc_row-o-equal-height vc_row-flex\"><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_animate_when_almost_visible wpb_fadeInDown fadeInDown\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Sensoriales\" title=\"2_sensoriales\" srcset=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales.jpg 800w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales-200x300.jpg 200w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales-683x1024.jpg 683w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/2_sensoriales-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Discover the acceptance degree of your products by means of hedonic behaviour<\/h2>\n<h3>Acceptance, expectations and interest, strengths and weaknesses on a sensory level, preferences, concept fit, purchase intention, emotions triggered by the product\u2026<\/h3>\n<p>Consumer testing is a key tool for new product launches, competitive benchmarking, prototype selection, reformulation, product improvement and optimisation. They are also a very useful tool for validating cost reduction or changes in the manufacturing process and ingredients, for estimating sensory shelf life and for validating sensory claims to communicate on the <i>packaging.<\/i><\/p>\n<p>They are particularly useful when developing radically new products, minimising the uncertainty of their market launch, and in the development and launch of new foods:<i>Plant based foods<\/i>, foods with new protein sources (insects, microalgae), cell cultured meat\u2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_dos_responsive imagen_bloque_dos_responsive_6a1bd9b1bb53f imagen_bloque_dos_responsive_6a1bd9b1bb53f:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.bloque_tres_6a1bd9b1c55b8:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Bloque3_Sensoriales.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top:0px;\n\t\t\t    bottom: 350px;\n\t\t\t    right: 350px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 350px;\n\t\t\t    height: 350px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>At AINIA we give you value<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_tres bloque_tres_6a1bd9b1c55b8 bloque_tres_6a1bd9b1c55b8:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<ul>\n<li>With over 30 years of experience specialising in the agri-food sector<\/li>\n<li>Our own extensive database with more than 30,000 consumers<\/li>\n<li>CONSUMER MANAGEMENT: Collaborative client platform. Online consumer research management<\/li>\n<li>LIVE RESULTS: Quick <i>feedback<\/i> in real time of the hedonic behaviour regarding a product and its strengths and weaknesses on a sensory level<\/li>\n<li>Incorporating consumer opinions and perceptions during the entire process of product development and improvement (consumer oriented).<\/li>\n<li>Incorporating consumer information into the product tests to help with product design and communication. Such information includes: product description according to the consumer (CATA questions), packaging assessment, and the creation of the product\u2019s emotional profile.<\/li>\n<li>Using applied neuroscience to assist product design, development and communication<\/li>\n<li>National and international market studies conducted through the European Sensory Network (ESN).<\/li>\n<li>Product differentiation and valuation at the commercial level<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/ESN_1110x310.jpg\"><\/p><div class=\"enlace_borde_naranja\"><a href=\"#contacto_enlace_servicio\">Contact for more information<\/a><\/div><\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_cuatro_responsive_6a1bd9b1c903b:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/4_sensoriales.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}.bloque_cuatro_6a1bd9b1c9043:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/4_sensoriales.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: calc(50% - 150px);\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 500px;\n\t\t\t    height: 334px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_cuatro_responsive imagen_bloque_cuatro_responsive_6a1bd9b1c903b imagen_bloque_cuatro_responsive_6a1bd9b1c903b:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_cuatro_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Acceptance and Preference Test (CLT, HUT)<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_cuatro bloque_cuatro_6a1bd9b1c9043 bloque_cuatro_6a1bd9b1c9043:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><p>Product or consumer tests enable product formulations to be categorised, validated and selected, and are an indispensable step in decision-making with measured risks. They provide real-time <i>feedback<\/i> on the product\u2019s hedonic behaviour and its strengths and weaknesses on a sensory level. They also incorporate other variables such as emotional impact, expectations created, interest and purchase intention, etc.<\/p>\n<p>We carry out test design and results acquisition using various tools such as RedJade. We can also carry out home use tests (Home Use Test) for certain products such as cosmetics, home care, parapharmacy or pharmacy products.<\/p>\n<\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[vc_single_image image=\u201d136183\u2033 img_size=\u201dmedium\u201d][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_cuatro_responsive_6a1bd9b1cc35f:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Bloque4_Tablet.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}.bloque_cuatro_6a1bd9b1cc49d:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/Bloque4_Tablet.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: calc(50% - 150px);\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 500px;\n\t\t\t    height: 334px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_cuatro_responsive imagen_bloque_cuatro_responsive_6a1bd9b1cc35f imagen_bloque_cuatro_responsive_6a1bd9b1cc35f:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_cuatro_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Sensory Claims Validation<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_cuatro bloque_cuatro_6a1bd9b1cc49d bloque_cuatro_6a1bd9b1cc49d:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<ul>\n<li>Sensory studies design and implementation to validate sensory claims on packaging. These are designed to highlight the advantages, sensory attributes or differences between products to enhance their commercialisation<\/li>\n<li>Sensory claims enable product differentiation throughout the product life cycle and communicate the product\u2019s benefits to the consumer by providing value<\/li>\n<\/ul>\n<p>\n<\/p><\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_dos_responsive_6a1bd9b1d1ad5:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid bloque_dos bloque vc_row-o-equal-height vc_row-flex\"><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_animate_when_almost_visible wpb_fadeInDown fadeInDown\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Neurociencia\" title=\"3_-neurociencia\" srcset=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia.jpg 800w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia-200x300.jpg 200w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia-683x1024.jpg 683w, https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/3_-neurociencia-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Neuroscience<\/h2><p>Consumer behaviour and food choices are influenced by many factors, some of which the consumer is not even fully aware. Decision-making is conditioned by a complex set of emotions, feelings, attitudes and values that are difficult to assess simply by asking consumers for their opinions. Applying neuroscience methods and techniques allows the measurement of emotional and spontaneous reactions in an objective and observable way. This allows us to predict consumer behaviour better and to evaluate the effects of product communication. It is a good complement to traditional methods when designing and developing products and their communication.<\/p>\n<p>To what extent does a product have the capacity to generate emotions?<\/p>\n<p>How strong is the emotional connection and involvement between consumers and products and brands?<\/p>\n<p>How strong of an emotion is triggered by the product\u2019s image and sensory characteristics (colour, shape, smell, taste, texture, etc.)?<\/p>\n<p>At AINIA Consumer we combine technologies for the automatic analysis of facial expression (Facial Reading), eye tracking and visual attention (Eye Tracking) and the measurement of the galvanic response of the skin (GS), to study the consumers\u2019 unconscious behaviour and emotions, in order to better predict the success of the product.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_dos_responsive imagen_bloque_dos_responsive_6a1bd9b1d1ad5 imagen_bloque_dos_responsive_6a1bd9b1d1ad5:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.imagen_bloque_cuatro_responsive_6a1bd9b1d4f34:after{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/4-consumer.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: 0px;\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 100%;\n\t\t\t    height: 430px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    background-position:center;\n\t\t}.bloque_cuatro_6a1bd9b1d4f3d:before{\n\t\t\t    background: url(https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/12\/4-consumer.jpg);\n\t\t\t    background-repeat: no-repeat;\n\t\t\t    top: calc(50% - 150px);\n\t\t\t    right: 0px;\n\t\t\t    z-index: 99;\n\t\t\t    width: 500px;\n\t\t\t    height: 334px;\n\t\t\t    position: absolute;\n\t\t\t    z-index: -1;\n\t\t\t    background-size: cover;\n\t\t\t    display:block;\n\n\t\t}<\/style><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid imagen_bloque_cuatro_responsive imagen_bloque_cuatro_responsive_6a1bd9b1d4f34 imagen_bloque_cuatro_responsive_6a1bd9b1d4f34:after vc_row-has-fill\"><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque bloque_cuatro_top\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2>Application of immersive environments through virtual reality in consumer research<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_container_inner\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid bloque_cuatro bloque_cuatro_6a1bd9b1d4f3d bloque_cuatro_6a1bd9b1d4f3d:before vc_row-has-fill\"><span class=\"background-image\" role=\"img\" aria-label=\"\"> <\/span><div class=\"texto wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><p>Virtual reality enables contextual factors to be effectively integrated into research, by recreating different consumer contexts to better capture the consumer\u2019s reality. Immersive techniques are a tool to optimise consumer testing and support product development by providing a more accurate prediction of consumer preferences.<\/p>\n<p>At AINIA Consumer we apply virtual reality to incorporate contextual variables in consumer research.<\/p>\n<\/div><\/div><\/div><div class=\"imagen wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=\u201dyes\u201d el_class=\u201dcontenido_bloque_cinco\u201d][vc_column]<div class=\"wpb-content-wrapper\"><div class=\"vc_container_inner\"><div class=\"vc_row wpb_row vc_row-fluid top_home_sectores bloque\"><div class=\"titular_top wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h4 class=\"titular_h2\">Casos de \u00e9xito<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid row_proyectos_home bloque_cinco\"><div id=\"bloque_cinco_slider_wrapper\"><div id=\"bloque_cinco_slider\" class=\"bloque_cinco_slider\"><div class=\"item_proyecto_home uno wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 01<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home dos wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 02<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home tres wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 03<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home uno wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 04<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home dos wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/08\/unnamed-file.png\" alt=\"bot\u00f3n m\u00e1s naranja\"><\/div><div class=\"contenedor_imagen_enlace\"><div class=\"imagen_enlace\" style=\"background-image:url(\/wp-content\/uploads\/2021\/08\/laboratorio-mic-2019-030.jpg); background-repeat:no-repeat;background-size:cover;background-position:center;\"><\/div><\/div><div class=\"info\"><div class=\"titulo\"><a href=\"#\">Cliente 05<\/a> <\/div><div class=\"texto\">Aplicaciones de la visi\u00f3n hiperespectral en el control de la producci\u00f3n<\/div><\/div><\/div><\/div><\/div><div class=\"item_proyecto_home tres wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"botones\"><img decoding=\"async\" class=\"nohover\" src=\"\/wp-content\/uploads\/2021\/08\/boton_blanco.png\"><img decoding=\"async\" class=\"sihover\" 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You can also request that we limit its processing, oppose it and request the portability of your data by contacting our postal address or <a href=\"mailto:privacy@ainia.es\" style=\"color:#ff6e00;\">privacy@ainia.es<\/a><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>More info <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">You can find more information in our <a href=\"https:\/\/www.ainia.com\/en\/privacy-policy\/\" style=\"color:#ff6e00;\">Privacy Policy<\/a><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"57\" valign=\"top\"><strong>DPO <\/strong><\/td>\n    <td width=\"520\" valign=\"top\">If you have any questions about how we will treat your data or would like to make any suggestions or complaints, please contact the Data Protection Officer at info@businessadapter.es or at the <a href=\"https:\/\/www.businessadapter.es\/contacta-con-el-delegado-de-proteccion-de-datos\" style=\"color:#ff6e00;\">Data subject support form<\/a><\/td>\n  <\/tr>\n\t<\/tbody>\n<\/table><p class=\"acepto\"><input type=\"checkbox\" id=\"acepto_politica\" name=\"acepto\">  I consent to the use of my personal data to process my request, as set forth in your <a href=\"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/sensory-analysis\/sensory-studies-product-tests\/\" target=\"_blank\" style=\"color:#ff6e00;\">Privacy Policy<\/a>.<\/p><p class=\"acepto\"><input type=\"checkbox\" id=\"acepto_comunicaciones\" name=\"acepto\">  I consent to the use of my data to receive information and commercial communications from your entity.<\/p><\/div><div class=\"vc_col-sm-5\"><div class=\"boton_enviar\"><input id=\"btn_enviar\" type=\"submit\" value=\"Send\"><\/div><\/div><\/div><div class=\"vc_col-sm-12\"><div class=\"respuesta_envio\"><\/div><\/div><div class=\"vc_col-sm-12\"><div class=\"error_container\"><\/div><\/div><\/div><\/div><\/div><div class=\"persona_contacto wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"imagen_persona_form\"><img decoding=\"async\" src=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/11\/MJose-Sanchez-1.jpg\"><\/div><div class=\"nombre\">M\u00aa Jos\u00e9 S\u00e1nchez<\/div><div class=\"cargo\">Director of AINIA Consumer<\/div><\/div><\/div><\/div><\/div><\/div>\n    <script>\n      jQuery(document).on(\"click\", \"#btn_enviar\", function(e){\n        e.preventDefault();\n        var empty_required = 0;\n        jQuery(\".error_container\").html(\"\");\n        jQuery(\"input,textarea,select\").filter(\"[required]:visible\").each(function(){\n          if(jQuery(this).val() == null || jQuery(this).val() == \"\"){\n            empty_required++;\n          }\n        });\n\n        if(jQuery(\"#acepto_politica\").prop(\"checked\")){\n          if(is_valid_email(jQuery(\"#email\").val())){\n            if(!empty_required){\n              jQuery.ajax({\n                url: MyAjax.url,\n                type: \"post\",\n                dataType: \"json\",\n                data: {\n                  action: \"formulario_contacto\",\n                  formulario_origen: \"Sensory studies\/product tests\",\n                  url_origen: \"https:\/\/www.ainia.com\/en\/consulting-services\/consumers-and-markets\/sensory-analysis\/sensory-studies-product-tests\/\",\n                  nombre: jQuery(\"#nombre\").val(),\n                  email: jQuery(\"#email\").val(),\n\t\t\t\t  asunto: \"\",\n                  telefono: jQuery(\"#telefono\").val(),\n                  empresa: jQuery(\"input[id=empresa]\").val(),\n                  mensaje: jQuery(\"#mensaje\").val(),\n                  acepto_politica: jQuery(\"#acepto_politica\").prop(\"checked\") ? 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true : false;\n      }\n\n    <\/script><\/div>[\/vc_column][\/vc_row]\n<\/div><\/body><\/html>","protected":false},"excerpt":{"rendered":"Consumers and markets Consumer studies \/ product testingHedonic product behaviour Discover the acceptance degree of your products by means of hedonic behaviourAcceptance, expectations and interest, strengths and weaknesses on a sensory level, preferences, concept fit, purchase intention, emotions triggered by the product\u2026 Consumer testing is a key tool for new product launches, competitive benchmarking, prototype [...]","protected":false},"author":1,"featured_media":1529,"parent":145217,"menu_order":396,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-145221","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sensory studies: types of analysis| AINIA<\/title>\n<meta name=\"description\" content=\"At AINIA our sensory studies help build customer loyalty. 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